Wednesday, October 22, 2003

Timing is everything, isn't it Steve?

That's right, I'm still not finished with this iBook update thingy (see "Whoa. iBooks?!" and "Of course, more on the weird iBook thing...", below).

There's one element of today's unexpected announcement that I haven't gotten to yet. Timing (which also happens to be the key to a good Swedish joke).

This iBook release is part of an amazing PR blitz towards Windows users. The key to it all is iTunes for Windows, of course. But at the same time, Apple's putting on the Panther hype and now iBook hype, too. And there's even some cross-over hype between the two ("ALL NEW iBOOKS SHIP WITH PANTHER").

And there's even more hype, too! The eMac line saw a price drop today ("The eMac: Sure it's ugly, but it's cheap and easy!"), and Apple isn't done plugging the new Powerbooks.

In fact, the Apple homepage says it all. The main headlines is for iTunes, but the four li'l headlines are for iBooks, Panther, eMacs, and Powerbooks. The angle is something like this: "Hell, why download iTunes for Windows when you can just buy a Mac (with Panther!) and download iTunes for Mac instead!"

Hey, that's not a bad idea.

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