Thursday, October 16, 2003

But I drink Coke...

The LA Times (registration required at their site, see Mac Rumors for details) is reporting that Apple and Pepsi are working on a promotional campagin for the iTunes Music Store.

The deal would offer codes under Pepsi caps that could be used at the iTMS. Details on what the codes could be redeemed for aren't completely certain, but free songs should be a major item.

A multi-million dollar ad campaign would also accompany the deal. Details (assuming this is accurate) will probably be announced at Apple's press event this afternoon.

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