Saturday, January 25, 2003


A guest on CNN (I didn't catch her name) was talking about this year's Super Bowl ads when she was asked what the greatest Super Bowl ad of all time was.

She said (I'm paraphrasing here) that Apple had that classic ad in 1984, but then followed it up with the Lemmings the next year. The best and the worst.

In January 1984 Apple introduced the Macintosh with a Super Bowl commercial for the ages. At the 1985 Super Bowl, Apple ran an ad that depicted the American public as a bunch of Lemmings. Apple has not purchased a $2.2 million Super Bowl ad this year.


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